Have you ever wanted to be interviewed in the media or on radio?

I just finished a 3 day training with Joel Roberts on Media Training. It was highly entertaining and I made a few distinctions I would like to share with you. There are a few immediate things you can do to hook the interviewer and the audience … Do read on because what I have to say concerns you and let me know if I have worked out your problem and the solution to that problem.

One very good distinction Joel made is that people tend to focus on their services, ie the solution to a problem way too fast – we need to spend more time clearly articulating the problem with concrete language. Really get to the bottom of what your customers want – name and define the problem. Only once you have really understood that, can you offer a solution. Here’s what I think the problem of our target audience is. I think there are 2 categories:

1. They are either sick and tired of not having enough money now or they are worried about their financial future and that of their family.

2. Most people who earn a decent living are either not aware or don’t have the time to realise that earning money is not the same as creating wealth. Therefore even if you have a good salary but fail to invest that money into assets, you will be working forever and on retirement will likely not have enough money to live on, but by then it is too late to do anything about it

Did I get this right – are you who is reading this in one of those 2 categories? This is incredibly important. Please let me know at marcus@investment-mastery.com or leave a comment at the end of this blog.

Outrage is a very powerful weapon – what problem should the listener be outraged about? Attacking the status quo is one way of doing it. What is wrong with the current system, what can be done and how are you a solution to the problem?

Another technique is myth-busting. Just state the accepted norm and turn it on its head. For example:

Most people believe that investing in the stock market is complicated, risky and takes a lot of time. They therefore give their money to the ‘experts’ to invest.

The truth is that even total beginners, as long as they have the right training, can make between 3-6% a month in as little as 5 minutes a day, even if markets go down.

Again, what do you think of the above – please send me an email to marcus@investment-mastery.com or comment on the blog below.

Another point Joel made was that if there are likely to be attack points it is best to deal with them upfront.Joel Roberts I thought about this and came up with the following:

1. But what if the markets go down? answer: Unlike property and business, in the stock market we can take advantage of downward markets by selling short, which means making money when markets go down, so this is not an issue

2. I don’t want to lose the money I have saved. Answer: With the use of stop losses, which is an electronic order that sells your shares if they go beyond a certain price, you are able to limit your losses. If you cut your losses short but let your gains run then you make money in stocks. There are even guaranteed stop losses on some systems.

3.Most traders lose money. Answer: it is true that not everyone makes money in the stock market, but the same can be said about property and business. The fact is that most people who invest in stocks don’t have a clue, and have never learned proper strategies and more importantly don’t have what is called a trading system. A trading system tells you when to buy, when to sell, where to put your stop loss and about money management techniques. it is incredible that so many people just give it a go without a property education – it is like driving a car without passing your driving test. By the way, I am your driving instructor, so you know what to do if you want to learn how to do this properly.

Are there any more – let me know if you think there are.

Trading update

Trading is going well with good gains being posted by traders. I myself shorted MSFT at the beginning of last week so am looking forward to seeing what will happen to that play – at the moment I am up around 5% but am aiming for more.

Tax liens update

Ok so all of last week there was a flurry of activity as we put up the website for our first tax liens event on Saturday 13th February. We are calling the day WEALTH WITHOUT RISK. You really need to be there and I suggest you bring a family member and / or a partner you are going to be doing this with. Remember this is where we pay the property taxes for someone else and gain between 8 – 50% a year (we are aiming for between 18 – 36% a year) and that is not including the potential of actually owning the house if the tax is not paid off.Saen Higgins

There will be number of teleseminar before the event so you really know what it is all about even before you get the actual training. You will get a link in a sepaate email, and when you do, can you ensure that you let everyone you care about know about this. Remember Saen Higgins and his team are flying over because I harassed them into doing so because I knew you were going to LOVE this information. The day is called WEALTH WITHOUT RISK. We want to make sure that our subscribers get first bite at the cherry on this, so we will be sending out an e-mail tomorrow with more information.

Don’t forget to diarise the teleseminars but do what you have to, to be there on

Saturday 13th February.

Let me know if this information is useful to you and if you would like to see me cover other topics.

Until next week

Marcus