Are you Our Marketing & Communications Specialist?
About Investment Mastery
Investment Mastery is a premier UK financial education company specialising in stock and cryptocurrency investment training. Founded by Marcus de Maria, we focus on delivering accessible, practical investment education to busy professionals aged 35-55 who are seeking simplified, low-risk investment strategies.
Current Email Marketing Challenges
Deliverability Issues: We're experiencing challenges with email deliverability, likely due to the financial education nature of our business. This affects our ability to reach potential clients effectively.
Low Click-Through Rates: Our email click-through rates for event registrations are significantly below industry standards, impacting our conversion funnel from free masterclasses to VIP upgrades and premium memberships.
Bot Security Concerns: We're dealing with bot attacks on our webforms and CRM system, creating false leads and potentially compromising data integrity.Present Your Email Marketing Expertise: Solving Deliverability, Engagement & Security Challenges
Please prepare a 10-15 minute presentation that outlines your strategic approach to these challenges. Your presentation should include:
Deliverability Enhancement Strategy
- Specific recommendations for improving email deliverability while maintaining our brand voice
- Content optimisation techniques that avoid spam triggers but still effectively communicate our value proposition
- Technical solutions to improve sender reputation and deliverability rates
Click-Through Rate Optimisation
- Creative approaches to email design and content that could double our CTR
- Segmentation and personalisation strategies specifically for our audience demographic
- Testing methodologies to continuously improve performance
Bot Protection Implementation
- Technical solutions to protect our webforms and CRM from bot attacks
- Recommendations for tools or services that could help us verify genuine leads
- Impact assessment of these measures on genuine user experience
Email Examples for Reference
Email Examples for Reference
Format
Please create a 10-minute recorded presentation using Loom (or similar video recording platform). Create your slides using PowerPoint, Google Slides, or similar, and talk us through them in your recording.
Deadline: Please submit your presentation by Wednesday 16th April, 2025.
If you don’t have a Loom account, you can sign up for free at www.loom.com
Looking forward to seeing your presentation!
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ALLGEMEINE HINWEISE WARNUNG UND HAFTUNGSAUSSCHLUSS FÜR GEWINNE: All investment carries risk. Please note we are an education platform and, therefore, do not give any personal or financial advice. That means we will not take into account your personal objectives, financial situations or needs, even if they are known. Accordingly, the advice may not be appropriate for you. We may provide general advice regarding investment size, the level of margin needed and risk management techniques appropriate for our investing strategies. Please understand results presented are not typical. Past results, income and percentage claims are not indicative of future returns for you. Although our clients see above-average results, the average person who follows any training on investing gets little to no results. Financial instruments can go down as well as up resulting in you receiving less than you originally invested. Do not assume any recommendations, insights, charts, theories or philosophies will ensure profitable investing for you. Pictures used are for example purposes only. Please ensure you obtain professional or financial advice to ensure that investing in any financial products is suitable for your circumstances, and ensure you obtain, read and understand any applicable offer document. All testimonials on this website are real and can be found on Trust Pilot by clicking here. All testimonials on this page are real and can be found on TrustPilot by Klicken Sie hier.
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